The pool of 9,615 respondents reflected a broad spectrum of income levels, with 52% reporting household incomes of more than $50,000 a year.
In her current role at HSBC, she is helping the bank to develop an approach that makes it more focussed on improving the customer’s experience when using its payment products such as mobile banking apps.
At current pace, the transition will be relatively swift. Banks will initially become more like an Apple Store where customers go to trial products and get advice about how best to use them. “Apple’s Genius bars are high use because people wan